Market Entry Strategies for Assisted Reproductive Technology (ART) Market : Challenges and Opportunities Primary end-users are fertility clinics, hospitals with reproductive medicine units, third-party reproduction agencies, and patients (direct-to-consumer). Increasingly, employers and insurers show interest in fertility benefits programs — pre-cycle counseling, egg freezing coverage, and reimbursement packages — which can shift uptake among working-age couples. Cross-border patients (medical tourism) remain significant in countries with lower costs or favorable legal frameworks. https://www.emergenresearch.com/industry-report/assisted-reproductive-technology-market